Notes from the intersection of insurance and AI search.
Every article here practices what it preaches: answer-first structure, verified facts, primary-source citations. If you want to see what AEO-formatted insurance content looks like, you're looking at it.
What Is AEO for Insurance? A Plain-English Guide
Answer engine optimization, explained the way I'd explain it to an agency principal: what changed, why your traffic charts look the way they do, and the five moves that matter.
Why AI Gets Insurance Facts Wrong — and How to Be the Source It Trusts
State minimums change by statute. Thresholds vary by state. AI engines have learned to detect stale insurance facts — which is bad news for most sites and an opening for yours.
Claims-Made vs. Occurrence: The Difference, Answered First
A working demonstration of AEO formatting on one of the most-garbled topics in insurance content — the answer in two sentences, then the depth.
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